Look at the shirts in your closet. Half of them faded after six washes. The collars went limp, right?

And none of them protect you from the sun. You're out there all day - on the site, on the boat, in the yard - getting cooked through fabric that's doing absolutely nothing for you.

The BÆRSkin Rancher Shirt is the opposite of everything in your drawer. Garment-washed 190gsm cotton that arrives soft and gets better with age. UV50+ protection woven into the fabric. Pockets that actually hold tools, not just decoration. A back vent that breathes. And a fit that looks as good at dinner as it does at the dock.

• Garment-washed cotton gets softer, more comfortable, and more characterful every time you wear it.
• UV50+ blocks 98% of UV rays all day. No sunscreen through your shirt. No slow-cooking your shoulders.
• 10 colorways from Dark Grey to Bourbon to Sage - one shirt, an entire wardrobe rotation.