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Cookie Policy
§1. About This Policy
This Cookie Policy explains how BÆRSkin Tactical Supply Co. uses cookies and similar technologies on baerskintactical.com and its regional sub-paths (the "Site").
The data controller for your region is Digital Advice LLC. See our Privacy Policy for full controller and contact details. In this Policy, "we", "us", and "our" mean Digital Advice LLC.
This Policy complements our Privacy Policy, which explains the wider use of personal information.
By using the Site you consent to our use of cookies as described here, except for cookies that require explicit consent under your local law, which we will only set after you give that consent through our consent banner.
§2. What Cookies and Similar Technologies Are
A cookie is a small text file that a website places on your device. Cookies allow the Site to recognize your device, store preferences, and understand how you use the Site.
We also use other technologies that work like cookies, including:
- Pixels and tags — small images or scripts that send information back to the originating service
- Local storage and session storage — data stored by your browser for a particular website
- Software development kits (SDKs) — code embedded in mobile apps and partner integrations
- Server-side tracking — events sent directly from our servers to analytics or advertising platforms
- Session replay technologies — scripts that record interaction events on the Site (clicks, scrolls, page transitions, form interactions excluding password and payment field values) for diagnostic and analytics purposes
In this Policy, "cookies" refers to all of these unless we specify otherwise.
Cookies can be:
- First-party (set by us) or third-party (set by services we use)
- Session cookies (deleted when you close your browser) or persistent cookies (stay until they expire or you delete them)
§3. How We Manage Cookies — Cookie Script
We use Cookie Script as our consent management platform. When you visit the Site for the first time, you'll see a banner that lets you:
- Accept all cookies
- Reject all non-essential cookies
- Choose which categories to accept
Non-essential cookies are not set until you give consent. Your choice is recorded and applied across the Site. You can change your choice at any time by clicking the Cookie Preferences link in the Site footer.
Global Privacy Control (GPC). We recognize the GPC browser signal. Where we detect a GPC signal from a browser of a resident of a US state where this signal is required to be honored (currently including California, Colorado, and Connecticut), we treat it as a valid request to opt out of the sale or sharing of personal information for that browser and device. The signal is read alongside any explicit choice you make in the Cookie Script banner.
§4. Cookie Categories
We use three categories of cookies: Strictly Necessary, Performance, and Targeting. These categories match the configuration of our Cookie Script consent banner.
The cookie tables below reflect a Cookie Script scan dated 27 May 2026. The live scan is available at our Cookie Script cookie report.
We also use additional tracking technologies that operate without setting a client-side cookie (for example, server-side pixels and session-replay scripts) or that fire only in flows not yet covered by the scan. These are listed at the end of each relevant category with a note where applicable.
4.1 Strictly Necessary
These cookies are essential for the Site to work. They support core functions such as session management, security, load balancing, basket persistence, checkout, and cookie consent state. They cannot be disabled and do not require consent under EU/UK/CH law because they are strictly necessary for a service you have requested.
| Cookie | Set by | Purpose | Type | Retention |
|---|---|---|---|---|
CookieScriptConsent | Cookie Script | Records your cookie consent preferences so the banner does not re-prompt | First-party | 1 year 1 month |
_lb | Load balancer | Routes your requests to the same server within a session for performance | First-party | Session |
_lb_ccc | Load balancer | Stores your consent state at the infrastructure layer | First-party | 1 year |
div-cart | BÆRSkin Tactical | Basket persistence | First-party | 4 weeks 2 days |
div-cart-short | BÆRSkin Tactical | Short-term basket state | First-party | 4 weeks 2 days |
pie | BÆRSkin Tactical | Session state for checkout | First-party | Session |
vv5 | BÆRSkin Tactical | Site functionality | First-party | 1 year |
backup_url_params, backup_url_params_s | BÆRSkin Tactical | Preserves URL parameters across the session for accurate routing | First-party | 7 hours 40 minutes |
gtm_upi, gtm_upi_s | BÆRSkin Tactical | Site functionality | First-party | 1 year 1 month |
_ga_s | BÆRSkin Tactical | Site functionality | First-party | 1 year 1 month |
_gcl_au_s | Google Ads (server-side mirror) | Ad-click attribution mirrored to first-party domain | First-party | 1 year 1 month |
__exponea_etc__, __exponea_etc___s | BÆRSkin Tactical | Site functionality | First-party | 1 year 1 month |
4.2 Performance
These cookies help us understand how the Site is used so we can improve it. They measure which pages are most visited, where users come from, how long they stay, and what features they engage with. They also support product analytics and bug diagnostics. We use the data in aggregate. They require consent in the EU, UK, and Switzerland.
This category includes session replay, which records interaction events on the Site (clicks, scrolls, page transitions, form interactions). Session replay does not record values entered into password or payment fields.
| Cookie / Tag | Set by | Purpose | Type | Retention |
|---|---|---|---|---|
_ga | BÆRSkin Tactical | Site functionality | First-party | 1 year 1 month |
_ga_DP26220LBL | BÆRSkin Tactical | Site functionality | First-party | 1 year 1 month |
_lb_id | BÆRSkin Tactical | Tracks user behavior and preferences to improve the experience | First-party | 1 year |
ph_phc_*_posthog | PostHog | Product analytics, feature flags, experimentation, session replay | First-party | 1 year |
| Sentry (local storage and SDK state) | Sentry | Error monitoring, session replay for error context. Operates without a long-lived cookie. | Third-party | Per Sentry project configuration |
For details and opt-out:
- Google Analytics: tools.google.com/dlpage/gaoptout
- PostHog: posthog.com/privacy
- Sentry: sentry.io/privacy
4.3 Targeting
These cookies and pixels help us measure the performance of our marketing, retarget visitors with relevant ads, and limit how often you see the same ad. They share information with third-party advertising platforms. They require consent in the EU, UK, and Switzerland, and are subject to opt-out under US state privacy laws (see Privacy Policy §14.1).
| Cookie / Pixel | Set by | Purpose | Type | Retention |
|---|---|---|---|---|
_fbp, Meta Pixel | Meta (Facebook / Instagram) | Conversion tracking, retargeting, custom audiences | First-party | 2 months 4 weeks |
_gcl_au | Google Ads | Ad-click attribution and conversion measurement | First-party | 2 months 4 weeks |
IDE | Google (DoubleClick) | Ad delivery and retargeting across the Google display network | Third-party | 1 year |
| Microsoft (Bing) Ads tags | Microsoft | Conversion tracking, retargeting. Operates without a long-lived first-party cookie in current configuration. | Third-party | Per Microsoft Ads configuration |
| TikTok Pixel | TikTok | Conversion tracking, retargeting | Third-party | Per TikTok configuration |
| Tatari pixel | Tatari | TV / CTV attribution. Operates server-side and via hashed identifiers. | Third-party | Per Tatari configuration |
| Axon (AppLovin) pixel | AppLovin | Ad network, conversion tracking | Third-party | Per AppLovin configuration |
For details and opt-out:
- Meta: facebook.com/about/privacy
- Google Ads: adssettings.google.com
- Microsoft Ads: account.microsoft.com/privacy/ad-settings
- TikTok: tiktok.com/legal/privacy-policy
- Tatari: tatari.tv/privacy-policy
- Axon (AppLovin): applovin.com/privacy
You can also opt out of interest-based advertising across many networks at:
- Digital Advertising Alliance (US): youradchoices.com
- European Interactive Digital Advertising Alliance: youronlinechoices.eu
- Network Advertising Initiative: optout.networkadvertising.org
§5. How to Manage Cookies
5.1 Through our Cookie Preferences
Click Cookie Preferences in the Site footer, or click the small floating cookie icon (where shown), to change your consent at any time.
5.2 Through your browser
Most browsers let you view, manage, and delete cookies. The location varies:
- Chrome: Settings → Privacy and security → Cookies and other site data
- Safari: Preferences → Privacy
- Firefox:Settings → Privacy & Security
- Edge: Settings → Cookies and site permissions
Disabling all cookies may break some Site functionality, particularly checkout and account login.
5.3 Through your device
iOS and Android both offer system-level controls for advertising identifiers. See your device privacy settings.
5.4 GPC
Most modern browsers and several browser extensions support Global Privacy Control. See globalprivacycontrol.org for instructions.
§6. Bloomreach — Email and SMS Consent
Separate from Site cookies, we record your consent to receive marketing emails and SMS in Bloomreach when you opt in. This consent record is independent of the cookie banner: opting out of marketing cookies does not unsubscribe you from emails or SMS, and unsubscribing from emails or SMS does not change your cookie preferences.
To unsubscribe:
- Email: click the unsubscribe link in any marketing email or update preferences in your account
- SMS: reply STOP to any SMS message
- Both: email privacy@baerskintactical.com
§7. Updates to This Policy
We may update this Policy when we add, remove, or change cookies and tracking technologies. The "Last updated" date at the top reflects the most recent change.
§8. Contact
For questions about this Cookie Policy or our use of cookies, contact privacy@baerskintactical.com.
Last updated:
