Think about the last denim jacket you bought. It came pre-washed, pre-faded and pre-distressed - somebody in a factory decided where your wear marks would go before you'd worn it once. Five hundred wears later it looks exactly the same as the day you got it, because there was nothing left for you to add.

Raw denim is the opposite. It arrives unwashed and untouched, deep indigo and stiff, and then it changes according to how you actually live. The fades come at your elbows because that's where you bend. Lighter at the cuffs because that's where you push your sleeves back. A wear line at the chest pocket because that's where your phone sits. Nobody else's will look like yours.

Then we bonded a full sherpa lining to the inside of it, so it's a jacket you'll actually wear through winter rather than one that comes out for three mild weeks in autumn.

• 14.5oz coated raw denim, unwashed and untreated, so the fading is yours and not a factory's.
• Full sherpa lining laminated to the shell - no loose lining to shift, bunch or pull out.
• Antique brass shank buttons and premium stitching, built to outlast the denim itself.