"I need to buy a bunch of new shirts every year" - because polyester tees are disposable. They're blended with run-of-the-mill cotton and up to 50% polyester. Any wonder why they shrink in the dryer and start to fray at the edges? 

HINT: It's because polyester is plastic. And wearing plastic in your tees is total BS. That's why we created the BÆRSkin Sorona T-Shirt with American-grown SUPIMA Cotton and Sorona®. 

• American-grown SUPIMA® Cotton has longer, stronger tensile strength fibers that are extremely soft & supple. 
• Sorona® is a 37% plant-based polymer by DuPont, with mechanical stretch & strength that bounces back. 

Our proprietary blend of luxury materials is purpose-built to last a lifetime. Stays sleek and stylish for work, yet tough enough for the outdoors.

• Easy to care for - Sorona® dries twice as fast as Spandex, anti-wrinkle so there's no need to iron. 
• Deep rich colors - lab-dyed colors maintain a bright, crisp and clean look through every laundry cycle. 
• SPF 50 sun protection - stops sunburn, colour won’t fade in the sun when drying or wearing in the hot sun. 

Because the perfect shirt is measured in years, not dollars.